Take advantage of this business opportunity and become a Business Partner of the Pride Center.
Being a Pride Center Business Founder is a perfect opportunity to make the local LGBTQ+ community aware of the excellent services offered by your business. Connect with your community for tremendous success!
Business Founder Membership Form | Business Membership Benefits
The LGBTQ+ community is known for its high disposable income, and our Greater Fort Lauderdale area has become one of America’s top gay travel destinations. According to the International Gay & Lesbian Travel Association (IGLTA), the LGBTQ+ market is worth over $55 billion annually and contributes to that amount; Greater Fort Lauderdale ranks second only to New York City in the number of self-identified annual LGBTQ+ visitors to a destination. With over 300,000 residents and 800,000 visitors per year, LGBTQ+ buying power in South Florida is significant, offering one of the highest percentages of LGBTQ+ households anywhere in the U.S. The average LGBTQ+ household has an income of over $100,000 per year. 89 percent of LGBTQ+ Simmons Market Research Bureau survey respondents report they “go out of the way to buy products and services that advertise to gay consumers.” Becoming a Business Founder today supports a worthy cause, and as a business owner supports your bottom line.
Growth
The 11th Annual LGBTQ+ Travel Survey by Community Marketing, Inc. found that the median household income of U.S. respondents is more than $79,000. Furthermore, 35 percent of the respondents lived in households with earnings of more than $100,000. A market research report found that the combined buying power of the gay community will exceed $835 billion in 2011. This growth has not gone unnoticed by corporate America. Logo, the lesbian and gay cable television network, has more than 80 major brands as sponsors. Advertisers are increasingly targeting this market in the mainstream media, especially online.
Recognition
It is not just the travel service industry that benefits from the gay dollar. The LGBTQ+ community in Greater Fort Lauderdale owns homes, dines out, goes to movie theaters, and enjoys the local nightlife and shops. As a proud supporter of The Pride Center, you will be recognized in the community in several ways, including:
- Presence on The Pride Center website, which receives more than 400,000 hits each month
- Listing and ad space in the Voice Professional Business Directory, with the distribution of more than 15,000 copies bi-monthly
- Listing in The Pride Center Switchboard Business Database
- Invitation to The Pride Center special events
- Signage opportunities at The Pride Center events
- Corporate recognition in The Pride Center mailings
Programs
The Center fosters awareness of concerns and issues affecting the lives of the LGBTQ+ community. We celebrate individuality as we stand together and provide support for our brothers and sisters! Listed below are some of The Pride Center’s programs.
- Youth Substance Abuse and HIV Prevention
- Women’s Networking
- Latino and Minority Outreach
- HIV and Sexually Transmitted Disease (STD) Testing
- HIV Education and Wellness
- Support for Seniors
- Domestic Violence Assistance
Contact Rebecca D’Amico (RDAmico@PrideCenterFlorida.org), Director of Development, for more information:
954.463.9005 X 105
